Mission & History

In 1975, joined by their desire to improve the Jacksonville landscape, a small group of citizens began the not-for-profit organization Greenscape of Jacksonville, Inc. The first project focused on the downtown area.  Cooperating with the City of Jacksonville through the Jacksonville Downtown Development Authority, Greenscape planted 250 commemorative trees along downtown sidewalks.

Greenscape gradually directed its focus outward from the center of the city, sharing the responsibility of tree planting in the Jacksonville area with interested neighborhood and community groups. Today, the organization is credited with over 350,000 trees added to our local canopy.  In addition to its own tree planting projects, Greenscape clearly sees its role as a catalyst for change.  The organization has reached out to neighborhoods, institutions and governmental agencies with many exciting and innovative projects.

Greenscape has set the environmental standard in Jacksonville by its active participation at all levels, on issues pertaining to trees. By working with the City of Jacksonville in an advisory capacity to establish the City’s Landscape Ordinance, serving on the Mayor’s Environmental Advisory Committee, JEA’s Tree Coalition, and the Keep Jacksonville Beautiful Commission, Greenscape continues to further the awareness of the importance of our tree canopy to the health and economic well-being of our community. The organization has received numerous awards and recognition on local, state and national levels.